Turning Servers into Sellers: Increasing Check Averages with Salesmanship Training

Robert Welcher & Randy Sokol, Restaurant Consultants, Inc.

Time: 11:30 a.m. Sunday
Location: Room E 172

In these tough economic times, an effective salesmanship training program can help offset declining customer counts and sales. Suggestive selling, add-on selling and up-selling of high profit menu items can add 5% to 10% to your check average.

Salesmanship training should be part of every restaurant’s server training program. Turning servers into professional salespersons builds check averages increases sales and profits, as well as maximizes your guests’ dining experience.

• What are the components of a successful salesmanship training program?
• How salesmanship training can increase check averages, sales and profits
• Why you should monitoring server’s salesmanship to ensure success